EW YORK — Retail sales increased 3% during a longer holiday season this year, as homebound shoppers spent more on furnishings and food but less on clothing and jewelry, according to figures released over the weekend.
The increase fell short of predictions from the National Retail Federation, the nation’s largest retail trade group, which had expected sales to rise between 3.6% and 5.2% this year compared to 2019.
But, as expected, a surge in online shopping fueled much of spending. Online sales rose a record 49% year-over-year between Oct. 11 and Dec. 24, according to the Mastercard SpendingPulse figures, which exclude services, automotive and gasoline sales.
“It’s a very healthy number” given the challenges of the coronavirus pandemic, said Steve Sadove, senior adviser for Mastercard and former chief executive officer of Saks Inc. “That shows me the American consumer is highly resilient.”
The holiday shopping season was considered longer this year as retailers offered promotions sooner and encouraged customers to get a jump-start to avoid delivery delays. During the traditional holiday period, between Nov. 1 and Dec. 24, retail sales rose 2.4% year-over-year, according to Mastercard’s data.
Sadove said the surge in online spending and the early shopping was “a testament to the holiday season and strength of retailers and consumers alike.”
Buying trends benefited e-commerce giant Amazon and big-box stores like Target and Walmart, which already had robust e-commerce operations and were allowed to stay open during the pandemic, attracting shoppers who wanted to avoid visiting multiple stores.
But the pandemic has been detrimental for smaller shops, clothing brands and traditional department stores, which had already been struggling to adapt to the rise of online shopping. Already, more than 40 U.S. retailers have filed for Chapter 11 bankruptcy protection since the pandemic started forcing shutdowns in March.
Holiday department store sales fell 10.2% year-over-year, according to Mastercard. Spending on apparel plunged 19.1%, and jewelry sales fell 2.3%.
Shoppers instead invested in their homes. Furniture and furnishing sales increased 16.2%, while spending on home improvement rose 14.1%. Consumers also favored electronics and appliances, a category where sales rose 6%.
Clothing stores and specialty retailers offered big discounts and promoted curbside pickup in the hopes of rescuing the holiday season and surviving a difficult year. There was some payoff, as online clothing sales rose 15.7%, according to Mastercard. E-commerce sales at department stores also ticked up 3.3%.
Source: Boston Herald 27-12-2020
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