New York-headquartered jewellery brand Le Vian is introducing a new smartphone app in a bid to increase footfall at its partner stores.
The brand has long supported its independent retailers, of which there are around 300.
Now it is implementing geo-fencing technology, so that when a user of the Le Vian app comes within a one-mile radius of a Le Vian partner store, the user’s phone will give them a notification.
The advertisement pop-up will feature designs exclusive to the independent retailers with which Le Vian is partnered.
This will include Le Vian’s Chocolate Diamonds 20th anniversary Jubilee collection.
Le Vian also provides its independent retailers with exclusive marketing resources, including branded displays, packaging and marketing co-op, further supporting them in a crowded market.
A statement from the company said: “Le Vian will allocate over 100,000 digital impressions to each participating independent store upon purchase of pieces from the exclusive Jubilee range as well as replenishments of beloved Le Vian icons.
“In addition, Le Vian will provide each store with 10 Le Vian branded purses (retail value $200) to be gifted to the first 10 buyers who, prompted by the geo-fencing campaign, come to the store and purchase any piece from the exclusive Chocolate Diamonds Le Vian anniversary collection.”
Source: Professional Jeweller 5-8-2020
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