De Beers Group’s Auctions business today announced the introduction of a new selling proposition that will give its Registered Buyers access to diamond purchases 24 hours, seven days a week. This new selling proposition, known as the Buy platform, is an e-commerce offering where Registered Buyers can make an immediate, direct and straightforward purchase from a range of rough diamonds at any time and from anywhere, providing them with a further purchase option in addition to the existing limited-time auctions offering.
The launch of the new Buy platform is one of several initiatives that De Beers Group’s Auctions business, which sells around 10% of De Beers Group’s rough diamond supply, is undertaking to give its Registered Buyers additional flexibility.
The Buy platform has been designed to be an intuitive and accessible way for Registered Buyers to purchase rough diamonds. Users simply select the products that they want to buy, adding them to a virtual basket before completing the purchase at a virtual checkout. Once the purchase has been completed, users will be directed to an Order confirmation page displaying the details of the order along with a unique order number.
Alastair Bickerstaff, Head of Product Development and Sales at De Beers Group Auctions, said: “We are constantly seeking additional ways of meeting our customers’ needs in a fast-moving world, and we are excited to launch the Buy platform as it will provide an additional easy-to-access channel for our Registered Buyers to source what they want and when they want. We are especially pleased to introduce this additional flexibility for our Registered Buyers in light of the current COVID-19 situation.”
The Buy platform is designed to be easy to use and it comes with a range of useful features, including:
The Buy platform will offer Registered Buyers the opportunity to purchase goods ranging from very high-end to low-end, with prices visible to customers at the point of purchase.
Learn more about the Buy platform at digital.debeersgroup.com.
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About De Beers Group Auctions
De Beers Group Auctions is a global leader which has pioneered the use of online auctions to negotiate the sale of natural diamonds to an international customer base. We act as a catalyst for change towards a more efficient diamond auction sector in which greater value for customers and shareholders can be delivered.
Originally established in Antwerp in 1964, our network of offices has progressively expanded to include Tel Aviv, Hong Kong and Mumbai. With the combined expertise of our teams around the world, we aim to develop unique and compelling products to meet the evolving needs of our customers, providing all with an equitable opportunity to purchase the products they require.
We have consistently been at the forefront of developments in diamond auctions. In January 2008, we successfully ran our first online auction sale of rough diamonds involving bidders from around the world. This was unprecedented in the diamond industry. More recently, we also launched a Viewing App, which has garnered a lot of positive feedback from our customers.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of the De Beers Group strategy as it develops its portfolio of brands, including De Beers Jewellers and Forevermark, and other pioneering solutions, such as recently launched diamond sourcing and traceability initiatives GemFair and Tracr. De Beers Group employees are committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – one that is fairer, safer, cleaner and healthier; where safety, human rights and ethical integrity continue to be paramount; and where communities thrive and the environment is protected. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
Source: De Beers 7-5-2020
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