Fashion jewellery brand Buckley London launches SS20 with an exotic campaign showcasing six new women’s collections, plus additions to the men’s and gifting ranges.
Running throughout the collections are tones of gold, rose gold and silver, with finite detailing from twisting and quilting, to geometric patterns and delicately handset crystals.
The new collections were first unveiled at TFWA Cannes, giving customers a sneak preview at ‘Eternal’, a delicate and feminine collection taking inspiration from organic silhouettes, ‘Mayan’, a linr inspired by ancient South American themes, and ‘Cleo’, a modern take on jewellery worn by the ancient Pharos of Egypt.
The gifting range has significantly expanded and evolved over recent seasons with elevated product and packaging to offer a varied range of luxury gifting pieces with meaningful messaging and intricate detail.
After a continual growth in performance and popularity, the Buckley London For Him range sees seven new pieces to collections Harley, Novello and Logan, with semi-precious beaded bracelets and steel cuffs carved with intricate patterns, amongst other contemporary designs.
The brand’s exclusive travel retail range also sees new additions including a vibrant rainbow collection, travel inspired pieces and mesh charm bracelets, as well as an update on the award-winning Russian collections.
Design director for Buckley London, Christina Lenihan, says: “Following a fantastic response at TFWA Cannes, we are thrilled to launch the eagerly anticipated SS20 collections. This latest range is a huge leap forward for the brand, showcasing some innovative designs whilst retaining our ethos of creating high quality jewellery at affordable price points.”
The SS20 launch is supported by a collection of opulent, vivid campaign imagery in a rural Spanish setting.
Source: Professional Jeweller 12-2-2020
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