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22 - 06 - 2013 China Maturing
Among the many landmark developments evolving in the industry this year is that China is changing. Political change has been accompanied by consumer caution, which was already evident in 2012 as economic growth has slowed in the weak global, or rather European, context. But could it be that China’s jewelry market is maturing in this environment even as it remains the primary driver of growth for the industry? Certainly the data points to a flattening out of diamond consumption growth. Consider that net diamond imports – total rough and polished imports minus total exports – to China and Hong Kong combined were $4.38 billion in 2007, which grew to $7.43 billion in 2011 and increased by just 2 percent to $7.6 billion in 2012 (see graph on page 2). By this measure, China and Hong Kong overtook the U.S. as absorbing the largest number of diamonds into its system in 2010. As with its economy, double-digit growth could only be sustained for so long. If these numbers are maintained with even marginal growth, a tremendous amount of diamonds will continue to be absorbed in the country. It’s important to differentiate between the diamond wholesale market and the jewelry retail market. At the retail level, the U.S. remains the largest diamond jewelry market by a significant margin, while China is the fastest growing. De Beers estimates that China’s retail diamond jewelry market grew by around 8 to 10 percent in 2012 and held 11 percent of the global market against the 37 percent held by the U.S. Source: Rapaport Weekly 20 June 2013 Update 21 June 2013
 
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